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musings on the discipline of strategy planning in advertising by a Singaporean social digital traditional planner.
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That is because there are humans behind the screen, doh!
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Facebook Likes are not Fans, let alone Lovers.
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The difference between a brand and comms planner
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"Make it viral" says every client, ever
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Opportunistic Brands & Cultural Shifts
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Do agencies even need a content strategy?
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