That is because there are humans behind the screen, doh!
I can't help snorting silently as I read this WARC headline.
The more I read on, the more I wanted to go, DUH!
Of course social is the more effective ADVERTISING channel out there compared to other digital advertising sales. That's because the latter goes on sites, forums and messengers where it can be viewed by ROBOTS or spam farms or a 7 year old.
On social you have humans. Who are there to interact with other humans. Whether or not social should be advertising in a space where people do not want to see ads is another matter. At least you know for sure that they are people.
That's all.
The more I read on, the more I wanted to go, DUH!
Of course social is the more effective ADVERTISING channel out there compared to other digital advertising sales. That's because the latter goes on sites, forums and messengers where it can be viewed by ROBOTS or spam farms or a 7 year old.
On social you have humans. Who are there to interact with other humans. Whether or not social should be advertising in a space where people do not want to see ads is another matter. At least you know for sure that they are people.
That's all.
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