The new conversation model for brands

It used to be the stimulus-response model as the age old model for advertising communications.

However, that is now outdated. In the age of information explosion and social sharing, it has now become The Conversations Model - and as brands we either join it or start it.

To do that we will need to be listening so as to be able to participate relevantly, or to be able to start a trend (predictive).

Is anyone listening, participating and predicting to lead?